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Are you turning into Hooters Family Restaurant?

On a recent episode of the US series Undercover Boss, CEO Coby Brooks goes ‘undercover’ to see what it’s like to work on the front lines of the restaurant chain. Of particular interest was his evident surprise that the public did not see Hooters as a family restaurant. It wasn’t the sort of place Americans wanted to bring their families. Obviously the effort they put in to promoting the ‘family restaurant’ image isn’t working. Hooters needs to find a way to make a lateral move, not a horizontal or vertical.

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