Black Swans: Are you ready for Doppelgänger Week on Facebook?
 Let’s imagine your development department is the Facebook development department. You started this cool site in PHP in your college dorm, and it became big. Scratch that, it became huge.
So your poor developers have had to take your PHP code and make it scale to enourmous proportions. But we all know you can’t do everything at once. You pick something and you work on it.
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